Egyptian Military PR Embarrassment

Egypt is still under the military dictatorship. The military has done everything it could to suppress the people and silenced the opposition especially from the Islamic brotherhood who were formally voted in the power by a very narrow margin. Now, to legitimize their rule, the military and their backers have written a new constitution for Egypt and has publicize this “achievement” as a great victory for all. It didn’t turn out as well as they expected.

A campaign to win support for a draft of Egypt’s new constitution got off to a rocky start on Sunday, one month ahead of a referendum, when observers noticed that a banner promoting the document misspelled the word for “Egyptians” in Arabic and used stock images of foreigners to stand in for representative citizens.

Within hours of the campaign’s launch, journalists and bloggers discovered that three of the five Egyptians pictured on the banner were apparently not Egyptians at all, and suspicions grew that the makers of the poster had simply searched Google to find stock images of “a doctor,” “a businesswoman,” “a farmer,” “a man with Down syndrome” and “an Egyptian soldier.”

Image of the doctor had previously been used on the American site ehowtogetridofstretchmarks.com; the stock image of the businesswoman already graced the home page of an Irish professional networking site; and the image of the man with Down syndrome illustrated an article in an Arizona business magazine last year.

Here's a poster mocking the original banner -made up of aliens.

Reference
http://thelede.blogs.nytimes.com/2013/12/16/egyptians-mock-ads-promoting-new-constitution-with-typos-and-stock-images/?_r=1